Recently, cold brew has become the hip and popular beverage of choice. It’s sold everywhere from high-end coffee chains like Starbucks to mom-and-pop businesses throughout the country.

Have you ever considered what makes it so popular with the masses?

If you have tried it out previously, you will find that the answer is straightforward. It tastes great. But that’s not all there is to it; there’s more to the narrative than that. There are several reasons why this new kind of coffee has become so popular; it is not just a fad that will go away in time.

In the following article, we will examine the elements that lead to this beverage’s worldwide popularity, as well as its unique selling points and future growth potential. But before we get to it, let’s take a look at where it came from.

Many people believe that coffee chains like Starbucks and Dunkin’ Donuts introduced the United States to cold brew in the 2010s. Yet, before its arrival, cold brew coffee had already been a popular drink in other parts of the world for at least two centuries. The habit of brewing coffee with cold water originated in Japan, where it was normal procedure to make tea with cold water.

Initially, coffee was brewed in a similar fashion to tea. The origins of the drip method of brewing coffee are largely unknown, however it is speculated that slow brewing was adopted so as to maximise taste extraction.

Around 1840, the drink, which had its beginnings in Japan and was known there as “Kyoto-style cold brew,” made its way to Algeria. Served with lemon, it was known as mazagran in this part of the world. It had already crossed the Atlantic by the 1930s, when it arrived in Cuba, where it was adapted once again to match the local culture.

Simpson had his first experience with cold brew coffee in Peru. He became so enamoured with the drink that he devised the Toddy Brewing System so that Americans everywhere could enjoy it at home. This process pioneered the use of cold brewing in the USA. While Simpson had high expectations for its success, she was ultimately disappointed.

Instead, iced coffee remained the most popular option until the 1990s, when cafes started serving “specialty iced coffee,” which consisted of cold coffee that had been concentrated. After that, everyone agreed that iced coffee was the best option. A small number of coffee houses started selling cold brew and nitro cold brew towards the turn of the twenty-first century. However, it wasn’t until a few years later that major chains like Starbucks and Dunkin’ Donuts popularised the concept of cold brew. As you choose the cold brew coffee shop taupo you can expect the best quality.

There are three main ways in which cold brew deviates from the standard technique of making coffee. When making cold brew coffee, cold water is used instead of hot water.

Second, the brewing period is much longer. Making hot coffee takes just a few minutes, while preparing cold brew might take anywhere from eight to sixteen.
Last Words
Finally, and perhaps most importantly, the taste of the coffee beans is extracted more fully during the cold brewing operation than it is during the hot brewing procedure.